GrooveCar has launched a $500 Internet coupon incentive program intended to help facilitate the buying of new and pre-owned vehicles by credit union members in the metro New York region.

The special cash discount is valid through the end of March and can be used at participating auto dealerships. The offer is limited to New York for the initial launch, but may expand to other regions following the 90-day promotion.

"This is a big deal because it includes all makes and models of new and used vehicles," said Melissa Jurgensen, GrooveCar's director of marketing. "What a great way to kickoff the New Year for our credit union members. The dealers in the network will require proof of credit union membership as this is a member exclusive offer. Consequently, this is a 'win-win' for credit union members and auto dealers."

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