Student Choice Teams Up With Filene to Help Clients Tap Gen Y
Credit Union Student Choice, a CUSO providing private student lending services, announced it has partnered with Filene Research Institute to help its clients form deeper relationships with young adults.
Student Choice will kick off the partnership by hosting two free client webinars, both of which will be delivered by Brent Dixon, Filene's young adult advisor. The first, in February, will focus on the products, services and recruiting strategies credit unions need to serve young adults, and the second, in March, will highlight today's digital culture and its impact on how businesses connect with consumers.
"We're very excited to partner with Filene as they have done some excellent work on this front," said Mike Weber, vice president of marketing for Student Choice. "These webinars will be great first steps in helping our credit union partners begin to cultivate long-term member relationships with student borrowers."
Credit unions offering the Student Choice program have funded more than 21,000 loans in the past three years. Launched in 2008, the CUSO now serves more than 175 credit unions.