Thanks in part to advocacy ads hitting on ownership, Michigan credit unions enjoyed a sharp membership run-up in 2010 with prospects hopeful for more of the same in 2011, according to the Michigan Credit Union League.
"In 2010 we started with a totally clean sheet of paper hiring well-known ad agency McCann Erickson of Chevrolet and 'Pure Michigan' fame and that worked in a campaign seeing a jump of 39,000 members in just the third quarter," a league spokesman said.
The co-op TV and radio commercials promoting the "Own Your Money/Join a Credit Union" theme ran from June through August and resumed on radio in the early fall with $950,000 contributed by Michigan CUs, the league said.
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