CU Village and its sister company, HRN Management Group, will merge in January 2011 and will now be known under a new name and brand, CU Solutions Group.
The merger was approved by the shareholders of CU Village and HRN in late-October. While majority ownership is held by the Michigan Credit Union League & Affiliates, including its wholly owned subsidiary CUcorp, the new company is owned by a total of 37 investors. including numerous leagues, credit unions and CUSOs nationwide.
"We brought CU Solutions Group together with one goal in mind-to help credit unions grow, remain strong and to better serve their members," said Dave Adams, CEO of CU Solutions Group. "To accomplish this, we take a comprehensive approach and offer a vast array of solutions credit unions need to create and implement effective strategies to compete in today's marketplace."
A key strategy for CUSG, as was the case with CU Village and HRN, will be to work with leagues and other credit union system partners to bring solutions to the marketplace, according to the MCUL. CUSG serves nearly 3,000 credit unions nationwide and has partnerships with 37 leagues and offers technology, marketing, membership enhancement and human resource solutions.