Fiserv Inc. has released the results of a survey the technology company said shows a high interest in social media among members of credit unions and customers of banks.
The company said a nationwide survey of 3,000 representative online consumers conducted with The Marketing Workshop in August showed that 11% already are connected with their credit union or bank through a social media site and more than 36% of those who are not said they would be interested in doing so.
Interest in making that connection is highest, at 45%, among Gen Y consumers, the survey found. All participants in the survey had to have a checking account and some responsibility for paying bills online, Fiserv said.
The survey also found that connected consumers primarily use their financial institution's social channels to receive information about financial services, and that those who are connected that way tend to use more services and products from that institution.
Fiserv is offering a free downloadable white paper on the survey results.