Tina Hall doesn't just preach the people helping people philosophy–she lives it. After beating out five other finalists to win CUES' Next Top Credit Union Exec contest on Nov. 10, Hall offered to split her $20,000 prize with runner up Ronaldo Hardy, forgoing the chance to partake in two CUES educational opportunities so that he too could attend the trade group's CEO Institute I in April.

"From my own values perspective," she told Credit Union Times, "I really believe in creating win-wins and I think that this was the right thing to do for our movement because rather than giving one person two experiences, it gives two people an amazing experience."

It was the values of the movement that first got Hall hooked on credit unions when she was a senior in college and a member of a student volunteer group at Boeing Employees CU. She recalled how the group's leader, a development educator, kindled her passion for the credit union philosophy from day one.

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