Account alerts are designed to quickly deliver important messages to bank customers and credit union members with the intention of helping them avoid situations like account fees and fraud. But is today's consumer taking full advantage of them?
Not really. According to a new report from Forrester Research, "Account Alerts' Real Value Eludes U.S. Banks," consumer use of account alerts has fallen steadily since 2007, and just 15% of online adults say they receive account alerts. Forrester researchers say credit unions and other financial institutions must be proactive in promoting account alerts because of the benefits they provide both business and end user.
"By clearly showing more customers how alerts can help them avoid late payment fees, overdraft penalties and other nuisance charges, e-business executives will boost not only sagging adoption numbers but also customer satisfaction," Forrester Research analyst Emmett Higdon said.
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