Members in the Newtown branch are primarily young families concerned about building savings for their children's college education, while those in Innerburb tend to be empty nesters interested in boosting their retirement savings.
The same marketing message may not resonate in every branch, but digital displays allow members in different branches-in fact, at various times and locations in each branch-to view content tailored to their interests.
Only a few years ago, many credit unions hesitated to start putting screens in their branches. It was expensive, and creating content was cumbersome. But a study by WireSpring found that the cost dropped nearly 23% in 2009 and was down almost 50% since 2004.
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