After the NCUA remade the corporate system, the Pennsylvania Credit Union Association wasted no time in renewing its financial commitment to iBelong, its three-year-old awareness campaign aimed at growing CU membership.
And in a gesture to ease the cost burden, the PCUA board cut by a third the assessments Pennsylvania CUs pay for the TV and radio ads, which since 2007 have played on stations across Pennsylvania and three more states where leagues have licensed the package.
"Just take a look at the membership numbers in Pennsylvania compared to the rest of the country and you can see why this kind of advocacy and media buy works well on top of last Friday's developments," said Michael Kaczenski, vice chairman of the Pennsylvania Credit Union Association, referring to the NCUA's Sept. 24 corporate seizures. "This is really a great time for us to move forward."
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