Credit Unions Can Harness Our Passion for Causes
My generation is narcissistic, self-entitled and immature.
That's the conclusion you might draw after reading some of the critical and accusatory stories that have circulated in the media these past few months. The New York Times, Harvard Business Review and other outlets have fretted about the fate of Gen Y while calling us self-absorbed and lazy.
Central 1, the trade association for credit unions in British Columbia, has called on young adults in that province to help distribute $100,000 to local charities. The group set up a Facebook page with albums filled with photos of 16 different regions in the province. Every time users tag themselves or their friends in a photo representing their area, B.C. credit unions will donate $1 to a local charity. To date, more than 63,000 tags have been generated and the page has more than 22,700 "likes." A video on the campaign's landing page, BeRemarkable.com, displays the slogan, "Acting locally, thinking globally."
That says it all, really.