The Fair Isaac Corp., the parent of the widely used FICO credit score, is emphasizing the ways some of its analytical tools can help credit unions and other card issuers better target their card offers.
In a white paper published to support its fresh approach, FICO said that the tools can help card issuers "adopt a more holistic, customer-centric view of the business; refine and sharpen customer segments; accelerate innovation in new products and sources of revenue and optimize capital allocation."
Possible applications include helping a credit union predict how a member might perform on other loans if their credit card account becomes delinquent and how a credit union might better cross sell other loan products to members who already carry its credit card.
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