The industry-funded and nationally syndicated Biz Kid$ program received its biggest shot in the arm this week--a $700,000 pledge from an Invest in America unit of the Michigan Credit Union League.
The funds will help pay the $1.7 million tab to underwrite the fourth season of the Emmy Award-winning series airing on PBS stations teaching youngsters financial education.
Making the contribution, one of the largest ever, to Biz Kids, managed by the Washington Credit Union League, is CU Village, the Michigan League's umbrella/marketing firm that helps run Invest in America.
Michigan League President/CEO David Adams said his league is making the contribution in line with a separate appeal to all CUs and league partners to set aside 10% of their year-end rebate from the Invest/Sprint marketing incentive to defray the $1.7 million cost of the 2011 season.
"Since its inception America's credit unions have exclusively funded Biz Kid$ as our industry's gift to financial education," Adams said. "To date, $8.55 million has been contributed to fund BizKid$ and to continue to thrive as a system program well into the future, Biz Kid$ warrants the collaborative financial support of the credit union community."
Adams said he anticipates CUs "will see this as an opportunity to continue supporting the program without having it affect tightening budgets."
Since its 2006 inception and 2008 launch, Biz Kid$ each week reaches 192 million households and 1.2-million students and teachers via the companion classroom curriculum.
Adams announced the CU Village contribution during the annual convention last week of the Washington Credit Union League. Adams is a former president/CEO of that league.