The 8,100 members of $51 million Perfect Circle Credit Union will now see ads targeted just to them, if they bank online with their Hagerstown, Ind., credit union.
Perfect Circle CU is the first user of the HomeCU online banking platform to implement the DeepTarget OLB, secure, hosted, electronic banner messaging solution that presents targeted and personalized offers to members within various online banking channels, the companies and credit union said.
HomeCU is the online banking platform from Database Management Services of Boise, Idaho, now in use at about 350 credit unions. Deep Target Inc. is based in Huntsville, Ala., and is an e-marketing software company formed by a group of former Raddon employees.
Joe Pearson, president of DMS, said his company worked with Perfect Circle and DeepTarget to create the interface after the credit union expressed an interest in it.