A friendly competition has helped Dow Chemical Employees' Credit Union raise $25,147 for the United Way of Midland County.
The staff of 150 was split into four teams with the goal of raising at least $4,000 each. As an incentive, employees who increased or started a new pledge were offered the opportunity to have their cars washed by DCECU CEO Dennis Hanson and the senior management team.
The incentive paid off, as the Midland, Mich.-based credit union increased its contribution to the 2010 campaign by 26.5% compared to 2009.
As for the CEO and vice presidents, they're gearing up to wash some 50 cars this afternoon and the senior manager who headed up the winning team will have control of the hose.