App Surge and Smartphone Growth Set Stage for Mobile Banking Uptick

While an estimated 90% of U.S. consumers use mobile phones, far fewer use them for banking. In fact, a Gartner report released in June said that out of the group studied, only 15% had used mobile banking in the past month.

By Marc Rapport | August 10, 2010 at 08:00 PM

o Mobile banking now is where online banking was 10 years ago.

o Marketing the channel's true value to the consumer, improving downloadable apps are seen as adoption keys.

o Advancing smartphone sophistication will impact delivery channels.

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