GTE Federal Credit Union in Tampa, Fla. announced that it hashired Joseph Brancucci as its new president/CEO.

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Brancucci, executive vice president and chief operating officerat BECU and chairman/CEO of mortgage technology and businesssolution provider Prime Alliance Solutions Inc., replaces formerGTE CEO Bucky Sebastian, who retired at the end of last year.

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Brancucci was the founder of Prime Alliance and has been at BECUsince 1995. He will remain as board chair and CEO of PrimeAlliance. He is also the former chair of the CUNA Council Forum andthe CUNA Lending Council. He is the chief and founder of the CUHousing Roundtable and secretary of the board of CUDL.

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"Joe brings to GTE a combination of experience, passion andeffective leadership that will take GTE into the future. His visionfor the member and employee experience, as well as for thecommunities of which GTE is a part, is exciting as we position GTEto better serve our existing members and for the next generation ofcredit union members," said Brad Hines, GTE's board chairman.

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Brancucci will assume his position at GTE in early July.

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