The CUNA Technology Council is offering a new report on the benefits and pitfalls of social media.
The 30-page paper discusses how credit unions should assess how social media tools fit into their overall marketing objectives and what values such specific tools as Facebook and Twitter provide the credit union and members. Protection from malware and other threats also is examined.
The paper was authored by Elizabeth Thompson, a Madison, Wis., writer who has produced more than a dozen white papers for the CUNA Councils and drew on input from credit unions and industry experts and providers.
"Social Media from a Technology Point of View" is free to CUNA Council members and $50 to non-members and is one of more than 200 white papers offered through www.cunacouncils.org.