Bent on enhancing broad, industry awareness online and in social media, a group of state leagues announced today development of a specialized credit union-based "consumer website" to launch perhaps by year-end.
The branded web project, which has been in the planning stages since last year, would provide consumers referral services, financial literacy information, video clips, testimonials and potential to tap into the current anti-bank sentiment, said the league backers.
"While many of the trade organizations, including CUNA and the leagues, have worked hard at getting the credit union message out, much more can be done online based on the flexibility and pervasiveness of that channel," said Paul Gentile president/CEO of the New Jersey Credit Union League and head of the National Credit Union Consumer Website Task Force.
The task force, including CEOs of the leagues of California, Minnesota, Missouri, Texas, Colorado, Michigan, Utah and New Mexico, met last Thursday in Washington, to review the proposal.
Rather than the industry devoting inordinate amounts of financial resources toward developing "a national brand," research, said Gentile, shows the public "places great credibility and already makes wide use of online referrals" for everything from buying a house to finding a school. "We believe the public is extremely receptive to what credit unions have to offer."