Hundreds of CUs Participating in Visa Promotion
Hundreds of Card Services for Credit Unions members may get a boost in their card programs from a promotional program from Visa USA.
CSCU says that 270 of its member credit unions have signed on with Visa's online "find a card" tool consumers can access from usa.visa.com. The tool provides a quick and easy way for consumers to find the personal or business VISA card that best suits their needs, the association said.
CSCU collected and submitted product information on behalf of member credit unions through their comprehensive marketing support services.
"There is an unprecedented opportunity for credit unions to gain new members and grow their portfolios," said Cassie Melvin, CSCU assistant vice president of marketing. "We are excited to bring this tool to our credit unions and feel that it will bring them an additional opportunity to reach consumers and educate them about the credit union difference."