For my column last month, instead of sharing my thoughts I decided to reach out to some of my Gen Y peers to see why they chose their financial institutions.
To my surprise, two out of the five people I spoke with bank at a credit union. Not surprising to me, they bank there because their families do.
About two weeks after the column ran, I got an excited phone call from one of the respondents who said she banked at a credit union. She received a letter from the credit union CEO thanking her for her kind words about the credit union and a box of credit union mugs and materials. The CEO also thanked her family for their commitment and service to the credit union.
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