Meriwest Credit Union has found a way to make new members feel at home with and e-welcome.
The San Jose, Calif.-based credit union has developed a new member on-boarding program to help build awareness of its latest products and services.
During the first 90 days of a new membership, members receive e-mail communications from the institution at staged intervals. The first week's e-mail invites new members to link to the Meriwest Website for a more in-depth review of the credit union and provide further information on the services available to them. Over the first few weeks, e-mails highlighting electronic services, such as online banking, bill pay and direct deposit, as well as core products that members may not have previously selected are sent.
The San Jose, Calif.-based credit union has developed a new member on-boarding program to help build awareness of its latest products and services.
During the first 90 days of a new membership, members receive e-mail communications from the institution at staged intervals. The first week's e-mail invites new members to link to the Meriwest Website for a more in-depth review of the credit union and provide further information on the services available to them. Over the first few weeks, e-mails highlighting electronic services, such as online banking, bill pay and direct deposit, as well as core products that members may not have previously selected are sent.
