CUNA Marketing and Business Development Council has a new white paper available "Youth Marketing: Strategies and Tactics for Attracting and Retaining Young Members."
|The paper discusses youth marketing/communications planning and strategies, tools and tactics and ways of measuring success. It includes 10 case studies from credit unions that are successfully attracting and retaining young members.
|The paper is available online in the white paper section of the CUNA Councils Web site, www.cunacouncils.org.
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