Young & Free Campaign Starts at Listerhill CU
Young & Free hits Alabama today courtesy of Listerhill Credit Union.
Developed by British Columbia-based Currency Marketing, Young & Free is a financial management program designed to engage 19- to 25-year-olds toward effectively managing their money through a microsite (www.youngfreealabama.com), social media and other nontraditional media.
After an online 'audition' one person will be selected by peers to be Listerhill CU's Young & Free spokesperson. The winner will receive a full-time position worth $30,000 per year, a MacBook Pro computer, a Canon HD camcorder and an iPhone. Spokester duties will range from writing four text-based blog posts per week and producing one video per week, to producing at least one segment for the Living Young & Free Show per month and attending one event as the spokesperson per month.
With over $400 million in assets Listerhill CU becomes the smallest credit union to join the Young & Free family. To date all the Young & Free credit unions in Alberta, Texas and South Carolina have had over $1 billion in assets.