Reminding current and prospective member credit unions about the association's value, NAFCU is using a new tagline to describe itself in public relations and advertising vehicles.

"NAFCU, your direct connection to education, advocacy & advancement," was picked after a recent market research study, said NAFCU President/CEO Fred Becker.

He added that it was part of the association's efforts to emphasize customer service and their connection with their members.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.