Building Awareness

To help credit unions be the first point of contact for members shopping for a home, DigitalMailer Inc. and CU Realty Services LLC have signed a marketing deal.
At the heart of the new partnership is DigitalMailer's automatic relationship builder, an e-mail engine that targets members with customized messages based on their in-market actions, needs or customer profiles.
In addition to promoting credit unions' mortgage programs and strengthening relationships with members, the CU Realty program also aims to build a strong bond between credit unions and the realtors' community. In turn, these real estate agents help educate members about the credit unions' real estate and mortgage programs. According to Tina Powers, CU Realty's COO, there is a waiting list of more than 700 agents wanting to participate in the program.
The Scottsdale, Ariz.-based CU Realty connects participating credit unions with approved real estate agents to create home buying and selling opportunities. The CUSO serves 80 credit unions in 19 states. Herndon, Va.-based DigitalMailer is an e-marketing firm.
--msamaad@cutimes.com
Comments

More News

Resource Center

View All »

The Seven Sins of Spreadsheets

This white paper will identify the Top 7 issues which businesses using spreadsheets to manage their fixed asset data are failing to address.

How Enterprise Software Helps Financial Services Firms Improve Efficiency and Reduce Costs

This white paper describes how enterprise software solutions, when built on a flexible and adaptable technology platform, can help financial services firms streamline workflows, consolidate...

Getting Ready for IFRS

This white paper describes how your company can make the transition to IFRS in a timely and cost efficient manner as well as what your...

CUT Daily eNews

Credit Union Times delivers breaking news and information you need to make the right decision for your organization - FREE. Sign up now!

Career Listings
Recent Career Listings
Browse Career Listings