More than 250 employees participated in the one-week campaign, with 23 individuals investing at the leadership society level with a minimum $1,000 donation. All employee contributions were matched dollar for dollar by the credit union. Additionally, Texans matched member gifts 50 cents on the dollar.
Employee incentives ranged from cash prizes, gift certificates and free vacation days to complimentary lunches, jeans days and a campaign celebration. Raffle tickets were available for purchase for items such as professional sports tickets and a Southwest Airlines gift card. This year Texans introduced a day of caring opportunity, in which employees could volunteer at a local United Way agency. Additionally, United Way contributors were invited to an exclusive breakfast with Dallas Stars' Mike Modano.
"Our employees here at Texans understand the importance of being good stewards in the community. It is refreshing that in even the toughest of economic times; our employees are still committed to giving back to the community. Contributing to United Way-an agency created to help our community and serve the greatest needs of our residents-is a natural choice for Texans, as it is an organization with values similar to our own," said Matt Davis, executive vice president for Texans Credit Union.
Based in Richardson, the credit union and its employees have given nearly $1,000,000 to United Way over the past 10 years, and executive leadership is active with the campaign committees.
Coins Commemorate Centennial
Looking for a way to mark credit unions' 100th Anniversary?
Marketing and media consulting firm, Market and Sales Logic has unveiled newly minted commemorative coins in honor of the occasion.
"The memento creates an excellent foundation for a positive communication program in an uncertain environment at a reasonable cost," said Kristie Greenleaf, president of Market and Sales Logic. "The commemorative coin is a tangible representation of the significant contributions credit unions have made in the lives of millions of members." Pricing is volume based and the minimum order is just 100 coins.
The coins are minted in silver with an antique finish and include an option for credit unions to include their name around the edge. The minted coins read: "Credit Unions of the United States of America. Celebrating 100 Years of Service 1908-2008. Federally Insured by the U.S. Government. Not For Profit. Member Owned. Volunteer Board. Safe. Strong. Secure."
Headquartered in Los Angeles, Market and Sales Logic publishes Money Matters, a syndicated credit union magazine, and manages a cooperative network for credit unions to buy media together.