Mobile Marketing Association Offers Report
NEW YORK CITY - A new report from the Mobile Marketing Association said it should take about 10 years for mobile banking to be adopted by 40 million consumers.
That's about the same trajectory followed by its predecessor, online banking, according to the Mobile Marketing Association, a 700-member international trade association dedicated to the growth of mobile marketing and associated technologies.
Washington State Employees Credit Union was one of the collaborating members of the MMA subcommittee that produced the report, along with Acuity Mobile, AT&T Mobility, CellTrust Corp., Fidelity Investments, Silverback Media, Sprint, VeriSign Inc., Verizon Wireless and Virgin Mobile, the MMA said.
The report is available at www.mmaglobal.com/mbankingoverview.pdf.