DES MOINES, Iowa — An executive specializing in training credit unions to identify and reach out to potential Hispanic members says the recent economic downturn should not discourage credit unions from continuing to market to the Latino community.
"Of course the economic downturn is affecting all of us, Hispanics included," said Miriam De Dios, emerging markets director for Coopera Consulting. "But Hispanics are still the fastest growing new market in the U.S. and will remain so."
De Dios acknowledged that the recent downturn may have led some first generation Hispanic immigrants to head back home, discouraged by the difficulty of finding work in a depression economy. But she pointed out that many are staying and that soon their children, the second generation of Hispanic immigrants, would outnumber the first.
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