Successful Small Business Lending in Today's Economy
Lenders who once aggressively sought out small business owners have undergone a change in their lending culture and now highly scrutinize these loans. As a result, small-business owners find themselves at a disadvantage in today's credit environment
What does this mean for the credit union industry? More opportunity to demonstrate our interest in small business owners, their companies, and more importantly, their success. More than ever before, we now have the opportunity to engender that long, lost goal: loyalty.