CorePROFIT Grows Client Base, Signs Eight CUs This Year
WEST CHESTER, Pa. -- CorePROFIT Solutions has grown its client base by 50% so far this year, adding eight credit unions to the list of financial institutions using the company's hosted profitability information solutions.
They are $3.4 billion ESL FCU of Rochester, N.Y., $1.6 billion Virginia CU of Richmond, Va.; $1.5 billion HarborOne CU of Brockton, Mass., $1.1 billion ORNL FCU of Oak Ridge, Tenn.; $906 million Sharonview FCU of Fort Mill, S.C.; $612 million DuPont Community CU of Waynesboro, Va.; $255 million Members Choice CU of Houston; and $180 million Comstar FCU of Clarksburg, Md.
The nine-year-old company's behavior-based costing and profitability solutions provide credit union managers with insight into the costs and profitability of members, channels, products and marketing campaigns.
"CorePROFIT's strong momentum in the market is a testament to our ability to add significant, tangible value to a credit union's operation," said Larry Tankeloff, the company's chief operating officer. "Our solutions continue to help credit unions understand and improve the many factors within their organizations that impact profitability, which is vital in today's economic environment."
CorePROFIT also has signed a cooperative marketing agreement with USERS that calls for the Fiserv core processing line to jointly develop and support interfaces with CorePROFIT.
The West Chester-based company's clients already run on a variety of core platforms, Tankeloff said, including solutions from Open Solutions, Symitar, FIS, IntegraSys, Summit and XP Systems.