CO-OP credited, in part, the launch of its Miracle Match program for its success. Miracle Match, introduced to CO-OP member credit unions earlier this year, sought to match credit union contributions at the local level, thereby expanding the dollars they already donate to stimulate new credit union giving for CMN.
CO-OP reported that 71 member credit unions speedily signed up and took part, raising a total of $500,000 through community-focused events, ranging from balloon sales to golf tournaments. CO-OP matched that amount for a combined total of $1 million.
Adena Whitman Zamora, director of public and political affairs for the Alabama Credit Union League, reported a successful first-time CMN event raised $5,700.
"The Miracle Match program is an easy way to make each dollar raised go farther. In our first year with the program, we were able to make the impact of our golf tournament and casino night more significant. Children's Hospital in Birmingham was thrilled with the match, and we were thrilled to be able to make it happen so effortlessly. We look forward to participating in Miracle Match again next year."
Stan Hollen, CEO of CO-OP Financial Services, credits reaching the $1 million mark in record time to the credit union spirit of people helping people.
"Despite the challenges in today's economy, giving back to the community remains a top priority for our member credit unions," said Hollen. "The Miracle Match program aims to assist in stimulating the fundraising efforts of our members in the communities where they live and work."
--dmorrison@cutimes.com
