ATLANTA — Supermarket, storefront or free-standing–what's the best fit for your credit union's branch?
According to design and build firm LEVEL5, how credit unions decide which building to go with and why are vital decisions in the overall growth strategy. Generally, the most common factors are marketplace, members' consumer pattern and sales culture.
"The balancing act is the same. There's no right or wrong answer," said John Hyche, LEVEL5 principal, strategic consulting. "There's the financial performance (will the branch make money?) and the other is growth opportunity in the marketplace. And again it's that balancing act as part of the decision is the depth of opportunity and what the credit union's goals are."
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