Fairfax County FCU Launches Hispanic Branded Checking
FAIRFAX, Va. - Fairfax County Federal Credit Union is reaching out to the Hispanic market with an innovative new checking account, "Cuenta Corriente Americana."
With an eye on emotionally connecting with the Hispanic consumer, the "Cuenta Corriente Americana" account allows members to personalize their checking account with the flag of their homeland, and gives them the ability to redeem reward points for wire transfers and money orders.
To spread the word the credit union will air spots on both Hispanic network television and radio. Currently, a 30-second commercial is airing on Univision that draws a visual comparison between FCFCU and the banking cooperatives of Central and South America. The commercial opens with footage of cooperatives from Bolivia and Ecuador and transitions to Fairfax County FCU.