KOKOMO, Ind. -- Transmission Builders Federal Credit Union has joined the growing number of credit unions opting to move ahead in 2008 with a fresh brand image.
Effective April 1, 2008 the credit union formally changed its name to Financial Builders Federal Credit Union.
The move is designed to better reflect the credit union's community charter and countywide, open membership eligibility.
With a new tagline of Building Your Future Together, the credit union has launched a brand awareness campaign blitz that shines the spotlight on the credit union's partnership with its members.
"The completion of the name change and the brand launch marked the beginning of a new era at Financial Builders," said Financial Builders Vice President of Marketing Judy Drinkard. "Our message focuses on reminding members and potential members that Financial Builders wants to be a financial partner, through thick and thin, and at every stage of life--a role that we feel is so important in our ever changing economy."