ANN ARBOR, Mich. — Making it easy makes it work. And that makes for a satisfied user who comes back for more.
That's the big takeaway from a new survey of consumer satisfaction with online financial services just released by ForeSee Results (www.foreseeresults.com) of Ann Arbor, Mich.
The 2008 ForeSee Results/Forbes.com Online Financial Services Study compares satisfaction among bank and credit union, credit card and investment Web sites, based on responses from 1,600 people polled online during the first three months of 2008.
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