From the March-05, 2008 issue of Credit Union Times Magazine • Subscribe!
Forrester Probes Reasons for Sluggish Alert Adoption
CAMBRIDGE, Mass. -- Forrester Research said consumer adoption of account-based alerts has increased in the three years the think firm has been tracking the issue, but still only 24% of online consumers get any kind of alert from their financial provider, and almost all of those are by e-mail. To move that needle, Forrester advised, credit unions and banks need to make alerts a value add, by providing insights and information beyond what the consumer already can get online.