WASHINGTON — Credit unions took the Little Guy, CUNA's cartoon character meant to represent credit union's service to its members, to make another visit to federal lawmakers recently.
The Little Guy's Feb. 7 visit to Capitol Hill was meant to promote a new Web site, www.lookoutforthelittleguy.org, and to remind legislators and staff that credit unions exist to serve the Little Guy. About 3,000 "Little Guy '08″ buttons were handed out.
"Political campaigns use stand outs to demonstrate support for a particular candidate or cause by gathering a group of supporters equipped with signs to distribute literature or buttons or other campaign paraphernalia," explained CUNA spokesman Pat Keefe remarking on the use of a large cut out image of the character. "We felt congressional staff, in this historic political year when they are paying close attention to the elections, would be drawn to an election event look and feel when reintroducing the Little Guy for the year."
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