Erie General Electric FCU Unveils Retail Experience Branch
ERIE, Pa. -- Erie General Electric Federal Credit Union has taken the "stuffiness" out of banking with its innovative new branch.
Offering members a mix of cutting edge technology with hometown service the facility focuses on "relationship banking."
"This is a significant step toward the future for the credit union," said Erie General Electric FCU CEO Gail Cook. "By investing in this structure and by striving to introduce Erie to a new concept in banking, we're telling Erie that we're here to stay."
The two-story, 18,000 square-foot building features flat screen televisions, an electronic sign-in pad, a full children's play area complete with video game systems loaded with family-friendly games, an inviting fireplace and a refreshment station with coffee, water, and soda. In addition, drive-thru tellers operate from the second floor via tubes routed through the ceiling.
Staffed exclusively with personal service representatives, who are trained to take ownership of each member's experience, the facility further lifts barriers to deepening member relationships by eliminating the need to shuffle members between employees. PSR can assist members with any product or service they seek--from opening a checking account to applying for a car loan. Teller transactions are also conducted by PSRs at "pods" where the member and employees can communicate openly without the barrier of a counter.