BOSTON — The $3.7 billion Digital Federal Credit Union, which says it's always been a huge New England Patriots fan, will be getting a piece of the action, so to speak, in Sunday's Super Bowl by airing two 60-second spots on a local Fox affiliate as well as one appearing on a pre-game FM show.
"Our plan is to plug our auto loan refinancing and home equity product," said Tim Garner, vice president of marketing/strategic planning.
The CU's 30-second spots will run several times throughout pregame shows on Sunday in addition to airings during local news that day.
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