Central Florida CUs Talk Up Member Benefits
LAKE MARY, Fla. -- Central Florida credit unions are doing their part to spread the word about the credit union difference.
CFE Federal Credit Union spearheaded the launch of a cooperative public education campaign for the Central Florida Chapter of Credit Unions.
Nineteen central Florida credit unions joined financial resources totaling over $61,000 for a radio advertising campaign to increase public awareness of the benefits of choosing a credit union as their primary financial institution.
Targeting adults age 18-54, the aggressive five-week campaign highlighted the benefits of being a member rather than a "customer" including enjoying high rate savings and low cost loans. In addition, credit unions showcased the every day "people helping people" difference through various fun educational events.