MADISON, Wis. — In an effort to more effectively serve creditunions' training and development needs, CUNA Mutual Group and CUNAhave agreed to move CUNA Mutual's Creating Member Loyaltyorganizational training program to CUNA.

The CML program provides training and implementation support tohelp credit unions develop their member service and sales cultureand enhance the leadership and coaching capabilities of theirstaff. Created by CUNA Mutual more than 20 years ago, CML nowoffers more than 60 sales and service training modules coveringsuch areas as member sales and service, leadership and training tonearly 400 credit unions.

“By working together, we can more effectively support thetraining programs that are so critical to the long-term success ofthe credit union movement,” said John Lass, senior vice president,product strategy for CUNA Mutual. “In this case, we found that ourCreating Member Loyalty program was a more logical fit with CUNA'sbroader training offerings.”