SAN ANTONIO — Increasing spread pressure, changing demographics and competition at every corner are making the lending environment more challenging than ever.

That's why credit unions must identify a lending strategy then allocate adequate resources to help it succeed, attendees of CUNA's Lending Council were told during the group's recent annual conference.

"The challenges credit unions are going to face will continue to get more complicated," said Bill Klewin, director of Loanliner products at CUNA Mutual Group. "Once a credit union decides what it can be the best at it must allocate the resources necessary to achieve success. Allocation of resources is a clear statement of what your strategy is going to be."

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