BRENTWOOD, Tenn. — A new survey from a major gift card issuer indicates that Hispanics are the population most likely to purchase and use prepaid cards, both to use as gifts for others and for themselves.
The Comdata Stored Value Solutions (CSVS) fifth annual gift card survey reported that Hispanics received gift cards with the highest average value among ethnic groups at an average balance of $71, compared to $41 for Caucasians and $60 for African-Americans. The Hispanic total was a $33 increase over last year, the company said.
"Our survey shows us that Hispanics are enthusiastic consumers of gift cards," said Bob Skiba executive vice president and general manager of CSVS. "Hispanics represent an exciting growth area for retailers."
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
- Exclusive discounts on ALM and CU Times events.
- Access to other award-winning ALM websites including Law.com and GlobeSt.com.
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
