FAIRFAX, Va. — To reach the sometimes fickle Generation Y population, Fairfax County Federal Credit Union has turned to popular sites YouTube and Facebook to promote its Gen Y Extreme Checking Account.
FCFCU is currently running a contest using YouTube in which aspiring filmmakers create a 30-second video showing how a Gen Y Extreme Checking Account fits their lifestyle. The winner will receive the grand prize of $1,000 cash and an Apple iPhone, plus have his or her video commercial broadcast on cable TV. The checking account includes a free debit card with reward points, no monthly minimum balance, or maintenance fee and up to six free foreign ATM transactions per month.
Joseph D. Thomas, Jr., president/CEO of $230 million FCFCU, is hoping "innovative marketing products and innovative marketing" will go far in reaching the "underserved" Gen Y population.
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
- Exclusive discounts on ALM and CU Times events.
- Access to other award-winning ALM websites including Law.com and GlobeSt.com.
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
