DENVER — Bloggers were still having a field day last week both praising and taking pot shots at Bellco Credit Union's now controversial "Don't Let Your Money Head to Texas" ad campaign aimed at wooing former members of the defunct New Horizons Community Credit Union.
"With expanding fields of membership, overlap is inevitable and nobody has a protected market," wrote Ron Shevlin, vice president of marketing at Epsilon, a Wakefield, Mass. consulting firm, in defending Bellco's $100 incentive to New Horizons members if they switched from Security Service Federal Credit Union of San Antonio.
Viral authors posting messages in the so-called "blogland" have been arguing since late August about both the ethics and the competitive effectiveness of Bellco's ads appearing on a Web site, in Denver newspapers and on a mobile truck, which warned New Horizons members their Colorado funds "will be leaving the state."
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