LONGVIEW, Wash. — Now vindicated in its pursuit of a controversial name change, the staff at the $423 million Red Canoe Credit Union was celebrating a sweet victory last week from peers.
The achievement: capturing all the top marketing medals in its size category at an awards dinner during the Washington Credit Union League's annual convention.
"I'm very proud of the fact that we knew from the start our name change would come in for criticism, but we did it right to prepare the membership and the media," declared Amy Davis, vice president of marketing at the old Weyerhaeuser CU which last January switched to the new moniker.
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