LAS VEGAS — Hoping to expand its membership base using both TV/radio and the Internet's YouTube, the $800 million Nevada Federal Credit Union said today it has launched a broad-based membership awareness campaign.
The ad blitz, employing both cable and network TV stations in Las Vegas and nearby Pahrump plus movie theaters, will also focus on the payday scourge in Nevada and on reaching the "unbanked," said a spokeswoman.
The ads, which highlight the "credit union difference" and a comparison to banks, seek to allay public confusion about member eligibility, long a problem for Nevada CUs.
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
- Exclusive discounts on ALM and CU Times events.
- Access to other award-winning ALM websites including Law.com and GlobeSt.com.
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
