WINSTON-SALEM, N.C. — In a ploy to build membership, the $200 million Members Credit Union is relying on blogs, low-cost online ads and home-grown videos to showcase its three-year old "Football Pick 'Em" game promotion that now has more than 1,500 players.
The entire branding effort, which last week started running ads on the Web site of a TV station
and two area newspapers, is aimed at stressing the CU's "human side," said Matt Davis, director of public relations.
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