CLEARWATER, Fla. — Achieva Credit Union is giving members a chance at fame with its latest advertising campaign.
"Every person you will see in our TV spots and billboards are real Achieva members. They auditioned for their parts, and volunteered their time to help out their credit union," said Achieva Vice President of Marketing Dawn Dixon.
Calling it a "perfect fit" Dixon and her team decided to look within the credit union's own talent pool–its over 65,000 local members.
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