TAMPA, Fla. — There's a new brand ahead for MacDill FederalCredit Union.
|Effective Sept. 4, the $1.9 billion credit union will be knownas Grow Financial Federal Credit Union.
|The new name and brand identity reflects a fresh approach ofproviding financial services customized to lifestyle changes, theCU said. The new logo, featuring a leaf-stem growing from alower-case letter g, and new corporate colors of green and gray,represent the goals of personal and financial growth the creditunion strives to achieve in the lives of its members.
|The credit union tapped St. Louis, Missouri-based design/buildfirm NewGround's brand consultancy partner, Adrenaline, Inc., ofAtlanta to spearhead the redefinition effort. The creative teamdeveloped the new name, logo and colors, and all print marketingmaterials to support the member communication campaign.
|A teaser campaign has been launched to begin introducing the newbrand identity, and over the Labor Day holiday weekend, all 18MacDill FCU branches will be converted to the new look in time forthe formal launch.
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